Kingfisher Airlines - Business Strategy and Market...

KINGFISHER AIRLINES - BUSINESS STRATEGY AND MARKET ANALYSIS FOR INDIAN BUSINESS Aviation Sector in India – an Overview History of Civil Aviation in India. 1. The history of civil aviation in India began in December 1912. This was with the opening of the first domestic air route between Karachi and Delhi by the Indian state Air services in collaboration with the Imperial Airways, UK, though it was a mere extension of London-Karachi flight of the latter airline. Three years later, the first Indian airline, Tata Sons Ltd., started a regular airmail service between Karachi and Madras without any patronage from the government. At the time of independence, the number of air transport companies, which were operating within and beyond the†¦show more content†¦Under its purview are the following Attached/Autonomous organizations: (i) Directorate General of Civil Aviation. The Directorate General of Civil Aviation (DGCA) is a principal regulatory body for the aviation industry in India. DGCA is headquartered in Delhi. (ii) Bureau of Civil Aviation Security. (iii) Indira Gandhi Rashtriya Uran Akademi set up at Fursatganj to standardize and improve the flying training facilities in the country, training pilots on fixed wing and rotary wing aircraft. (iv) Air India Ltd. Indian Airlines Ltd, now merged under a holding company, viz. National Aviation Corporation of India Ltd (NACIL). (v) Pawan Hans Helicopters Ltd. (vi) Airport Authority of India. (c) Civil Aviation Policy. The mission of Civil Aviation Policy is to maintain a competitive civil aviation environment which ensures safety and security in accordance with international standards, promotes efficient, cost-effective and orderly growth of air transport and contributes to social and economic development of the country. The strategic objectives are as follows: (i) Trade, tourism and overall economic activity and growth is encouraged. (ii) Safe, efficient, reliable and widespread quality air transport services are provided at reasonable prices. (iii) Effective systems are put in place for timely crisis and disaster management, including investigation of incidents/accidents (d) Open Skies Agreement. India and the United States signed a landmark agreement, permittingShow MoreRelatedDifferences between Richard Branson and Vijay Mallya Essay1382 Words   |  6 Pagesto the environment they are operating in, and what qualities leaders must possess to be successful. The analysis, covering the background, business ideologies, leadership style and public persona of these leaders, shows Richard Branson is clearly the better leader of the two. Terms of Reference This report has the following terms of reference: a. To analyse the differences between two business leaders operating in similar environments b. To provide recommendations for these leaders to improve theirRead Morehr practices of indigo2948 Words   |  12 Pagesï » ¿THE FALL OF KINGFISHER INTRODUCTION 1. Aviation got its wings with the first flight of Wright Brothers on 17th Dec 1903. Ever since that day we have progressed leaps and bounds in this sector. Today before we get down to the integrities of our topic, let me start from the very beginning of Indian Airline Industry. The credit to get Airline Industry in India was by none other then the great founder of Tata Group Mr. JRD Tata. He founded Tata Airlines, a division of Tata Sons Ltd. as the firstRead MoreAviation Industry2766 Words   |  12 PagesIndian Aviation Industry ï  ¬ Aviation is the design, development, production, operation, and use of aircraft, especially heavier-than-air aircraft. 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The aim of this report is to compare both of the products in the UK market and to get the future forecast that where both of the products have place in the market. The reason I have chosen those products is just because I am working for Cobra Beer head office and I wasn’t difficult for me to get the information